The last time you did a search on your phone to find the best place in the area to grab a slice of pizza, you may have noticed that there were fewer results featured front and center. That’s because Google recently made a significant change to the way it arranges local search results. Not only has the number of businesses decreased from seven to three, but there has also been a slight redesign. This means big changes for how you find a pizza place and—more importantly for us—how you get your pizza place found.
The citizens of Austin let out a collective sigh of relief this week as we officially transitioned from summer to fall. The weather forecasters might be saying “high of low 90s” but we can’t stop thinking about football season, chilly nights, and pumpkin spiced everything. Before you reach for that PSL, warm up with some of Austin’s favorite seasonal drinks to get you in the autumn state of mind.
I once read a book on neuroplasticity called “The Brain That Changes Itself,” which was all about our brain’s amazing ability to, well, change itself. The title got me thinking about how stubborn and ingrown our beliefs have become—often to our detriment.
If you’re looking for the link between me bragging about my reading list and the title of this post, then you’re about to get it: The marketing and business world suffers from a long-standing idea that social media is still a revolutionary idea when in fact, social media has been used in a business capacity for 13 years now. Even more impressively, social media has taken up permanent residence in our minds, changed the way we go about our days, and trained a whole generation to share personal things without reservation.
This week in digital marketing news, Google shows off its “3-pack” local results box, we discuss audible vs. written content, we learn how to adapt to modern marketing, and we learn how to turn social data into revenue.
Although the temperature outside might fool you, summer in Austin is regrettably coming to an end. It’s a good thing there are still plenty of awesome events to keep us entertained this upcoming month! We compiled a list of fun activities in Austin to suit everyone’s taste. Whether you’re into craft beer or fantastic films, museum days or totally out-there comedy, you need to add these events to your calendar ASAP.
A big focus for content marketers is creating unique and engaging content that builds awareness for your brand and product and sets you up as a thought leader within your community. However, the success of your content curation is largely dependent on execution.
This week in digital marketing news, learn how customers can play a key role in your social media strategy, how to turn blog readers into customers, Panda 4.2 refresh updates, and what is driving your conversion rate.
Anyone who knows me can speak of my obsession with reality television. My particular favorite: “The Bachelor.” From the moment the eligible bachelorettes step out of the limo to meet their future ex-husband to the Fantasy Suite and the final rose, one thing is for sure—the audience is hooked. As much as “The Bachelor” has taught us what not to do in a relationship, there are some content marketing takeaways to learn as we watch the inevitable train wreck.
While SEO is a relatively new profession, there is one way it doesn’t differ from any other job–you need to know what tools you have at your disposal and when to use them. There’s no shortage of readily available SEO tools, both free and paid. You probably already know about Google Analytics, but in this post you will learn about a few others that seasoned SEO experts keep close by.