A big focus for content marketers is creating unique and engaging content that builds awareness for your brand and product and sets you up as a thought leader within your community. However, the success of your content curation is largely dependent on execution.
Every time I hear the theme music to “Jurassic Park,” I’m transported 20 years back. I’m 13 years old, feeling the same awe Dr. Grant felt the first time he saw the brachiosaur eating from the treeline. He asked John Hammond, the park’s millionaire mastermind, “How’d you do it?”
As a marketer, I ask myself the same question. Using marketing techniques available at the time of their respective releases, how did “Jurassic Park” and the latest franchise installment, “Jurassic World,” become such mega hits? “Jurassic Park” made more than $320 million since its release and “Jurassic World” has nearly doubled that number.
Since the 1993 release of “Jurassic Park,” we’ve seen the fall of publication and the rise of blogging, the decline of post and the boom of email, the shift from landline to mobile, and to the development of a truly global socially connected world. In addition to being great products on their own, “Jurassic Park” and “Jurassic World” found success due to smart, creative marketing that utilized available technology.
You’re cruising along with your editorial calendar as your guide. Your writers have their headphones on and the happy hum of clacking keyboards fills the air. For some time, content creation is smooth sailing, easy going. Then… bump! Rumble! Crash!
What was a fun and easy ride to content nirvana has morphed into a nightmare jaunt on the struggle bus—and it’s not because of a lack of spending, as content marketing budgets are on the rise.