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Marketing

Let’s start by talking about why you’ve probably at least considered building a microsite for your online business. You’ve completed your company’s first website and put extensive work into categorizing your products or services. You’ve worked on constructing a comprehensive About Us page that outlines your business’s unique and powerful culture and team. You’ve done a good job at putting “SEO” on your most important pages, and now you’re waiting for business to grow. Maybe you’ve even seen some new sales start coming in and have achieved some decent success with ranking in Google and Bing – but not for all of the keywords you hoped for. What now?

“The reality is that when you’re in the Pinterest mindset, you’re actually interested in acquiring items, which is not what people go to Facebook for,” Sephora’s head of digital Julie Bornstein said in an interview to VentureBeat. “Facebook continues to be just a great customer interaction tool that gives us the real-time ability to dialog with a customer; it’s a big customer-service venue for us.”