Paid Advertising

[caption id="attachment_1105" align="aligncenter" width="820"] Courtesy of Ximo Michavila via Flickr[/caption] Most search engine marketing experts will say you should structure your pay-per-click campaigns based on the structure of your website. Typically, this is a sound strategy to maximize quality scores and cost per click, but it’s not the only approach to consider.

As a senior paid advertising specialist, I am always eager to learn about e-commerce tools and technology, so I seized the opportunity to educate myself and share my findings with the SaleAMP audience.