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Tactics

Don’t let your email marketing campaign get sent to the spam folder   When done correctly, email marketing can be one of the most effective and inexpensive tools to reach your target audience and grow your business. However, some think they can approach the task of writing a marketing email in the same way they would casually email a co-worker.   To maximize the results of your next email campaign, ask yourself these five questions before you press “Send”:

[caption id="attachment_983" align="aligncenter" ]Make Don Draper jealous with your inbound marketing strategy Image courtesy via PaperMag[/caption]   Almost all companies today are employing inbound marketing strategies to some degree—typically in the form of content creation and amplification across social media. While these major silos build a basic inbound marketing foundation, you may be asking yourself, what now? What am I missing that can create a more cohesive strategy and really elevate my efforts?

Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day. Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.

With the rise of mommy blogs in recent years, it is no surprise that these tech-savvy ladies would also learn to harness the power of social media to extend their reach and boost their influence. Overall, moms are actually one of the leading audiences using social media. According to a recent study by Social Media Today, moms are 20 percent more likely to use social media than the general population. They are also 38 percent more likely to become a fan of a brand online. Whether it is to connect with old friends or seek advice on what products or brands to use, moms are flocking to social networks, making them a crucial audience for brands to consider on these platforms.

Let’s start by talking about why you’ve probably at least considered building a microsite for your online business. You’ve completed your company’s first website and put extensive work into categorizing your products or services. You’ve worked on constructing a comprehensive About Us page that outlines your business’s unique and powerful culture and team. You’ve done a good job at putting “SEO” on your most important pages, and now you’re waiting for business to grow. Maybe you’ve even seen some new sales start coming in and have achieved some decent success with ranking in Google and Bing – but not for all of the keywords you hoped for. What now?

“The reality is that when you’re in the Pinterest mindset, you’re actually interested in acquiring items, which is not what people go to Facebook for,” Sephora’s head of digital Julie Bornstein said in an interview to VentureBeat. “Facebook continues to be just a great customer interaction tool that gives us the real-time ability to dialog with a customer; it’s a big customer-service venue for us.”