Here’s your TL;DR for this week’s digital marketing news: 7/27/2015
This week in digital marketing news, learn a few content sharing best practices for Facebook and LinkedIn, discover how to craft the perfect media pitch, and explore the key ingredient to keeping your inbound marketing in shape.
Content Sharing Best Practices for LinkedIn
Mostly everyone is familiar with LinkedIn, but not everyone knows how to share content on the professional networking site and what best practices to follow. Keep these key factors in mind and you’re golden, Ponyboy.
Two main ways to distribute content:
- Status updates – Quickly share article links, attach a document, mention a person, or talk about a relevant event.
- Long-form publishing – Expand your reach and gain exposure by publishing your own articles.
Since LinkedIn is a professional network, it’s important to avoid the following:
- Sharing meaningless updates about the meal you just enjoyed or how much you lifted at the gym.
- Over-posting, as this can come across as spammy.
- Talking about sensitive topics.
- Continually pitching products and/or services.
- Posting when no one’s looking.
“LinkedIn is becoming more and more of a valuable content sharing platform. In order to fully utilize this expanding network, it’s crucial to know the best practices of sharing content. It’s important to note that this is a professional network and has different rules and expectations than a more relaxed social network.” – Kristen Jones, inbound marketing coordinator
With so many brands fighting for attention, it’s important to perfect your media outreach pitches so journalists stop to read and respond to your opportunity.
- Know your story – Get all of your materials ready to go, including press releases and multimedia assets. Be prepared to answer any and all follow-up questions that may come your way.
- Prepare your people – Make sure the subject matter experts are ready to respond to questions and provide interviews.
- Find your audience – Do your research to identify the appropriate media outlets and journalists.
- Hone your list – Determine the scope of your outreach based on the type of news you are promoting.
- Craft your pitch – Keep pitches short and sweet, providing key details and contact information.
“Quality over quantity is key for successful media relations. Your first interaction with a reporter might be your last if you send a generic email blast without context. Researching each media contact will enable you to pitch the customized content most relevant to the reporter you are trying to reach.” – Kathryn Bonesteel, digital/PR specialist.
10 Ways to Maximize Your Facebook Business Page
There are more than 1.44 billion monthly active Facebook users across the globe. This ever-growing social network has become extremely attractive to business owners. While some companies create a Facebook page simply for the sake of having one, you can maximize your Facebook page’s impact by putting these creative best practices to the test.
- Upload behind-the-scenes photos.
- Post videos and create playlists.
- Test the call-to-action button on the page header.
- Share exclusive offers.
- Run a contest.
- Interact with other Facebook pages.
- Celebrate milestones.
- Create a custom tab.
- Split test engagement strategies.
- Show other social media pages.
“People prefer to put up a wall on their business page and paint a picture of stiffness and perfection. Well, nobody likes a Photoshopped reality and plenty of people have trust issues with brands and public figures in this society. How you act in person or how you engage on a personal profile can help guide your business’ presence on social media. On the note about being stiff, don’t be. There’s always something to celebrate, so have fun with your company and make people want to be a part of something positive.” – Amanda Beyerly, social media coordinator
How to Keep Your Inbound Marketing Efforts in Shape
To stay in shape, you don’t have to work out really hard, really long, or even really often. You just have to be consistent. Well, the same rules apply to inbound marketing. To succeed at inbound marketing, don’t think you have to produce award-winning e-books and blog 20 times a day, just take a steady approach.
“Consistency is key–not perfection. To have a successful inbound marketing career, channel your inner Woody Allen and remember that ’80 percent of success is showing up.’ You don’t have to write the great American novel every time you write a blog post.” – Resalin Rago, senior content specialist
For the full articles, please see below:
Content sharing best practices for LinkedIn
10 ways to maximize your Facebook business page
How to keep your inbound marketing efforts in shape