July
30
2015


Here’s your TL;DR for this week’s digital marketing news: 7/27/2015


This week in digital marketing news, learn a few content sharing best practices for Facebook and LinkedIn, discover how to craft the perfect media pitch, and explore the key ingredient to keeping your inbound marketing in shape.

 

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July
28
2015


How to Shake Up Your PPC Campaign Structure for Maximum Effect


Courtesy of Ximo Michavila via Flickr

Courtesy of Ximo Michavila via Flickr

Most search engine marketing experts will say you should structure your pay-per-click campaigns based on the structure of your website. Typically, this is a sound strategy to maximize quality scores and cost per click, but it’s not the only approach to consider.

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July
23
2015


From ‘Jurassic Park’ to ‘Jurassic World,’ 20 years of movie marketing in the making


Every time I hear the theme music to “Jurassic Park,” I’m transported 20 years back. I’m 13 years old, feeling the same awe Dr. Grant felt the first time he saw the brachiosaur eating from the treeline. He asked John Hammond, the park’s millionaire mastermind,  “How’d you do it?”

As a marketer, I ask myself the same question. Using marketing techniques available at the time of their respective releases, how did “Jurassic Park” and the latest franchise installment, “Jurassic World,” become such mega hits? “Jurassic Park” made more than $320 million since its release and “Jurassic World” has nearly doubled that number.

Since the 1993 release of “Jurassic Park,” we’ve seen the fall of publication and the rise of blogging, the decline of post and the boom of email, the shift from landline to mobile, and to the development of a truly global socially connected world. In addition to being great products on their own, “Jurassic Park” and “Jurassic World” found success due to smart, creative marketing that utilized available technology.

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July
22
2015


Ranking Presidential Candidates on Their Social Media Campaigns


Travel back to the 2008 presidential election. The thought that probably pops in your head is “Yes We Can.” In a time of economic upheaval, rousing political debate, and emerging digital platforms, one thing became clear: The political landscape had shifted and popular culture and politics became more entwined than ever before.

Social media was a major player in making this possible. In fact, some would even say that Barack Obama’s 2008 presidential victory couldn’t have happened without it. Through the advent of platforms like Facebook and Twitter, presidential candidates became more accessible to the population. Celebrities and the media began to influence the country’s opinion in a powerful way, and the masses could publicly voice their opinion beyond the ballot.

Fast-forward seven years and none of this has changed, except now there is even more social ground to cover for presidential hopefuls. Let’s take a look at two potential candidates, Hillary Clinton and Donald Trump, in the very beginning stages of their campaigns and compare them by their social savvy.

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July
15
2015


Here’s your TL;DR for this week’s digital marketing news: 7/13/2015


This week in digital marketing news, mobile becomes more and more of a power player in the digital marketing game, social marketing tips for B2B brands, SEO writing tips to take on Google Hummingbird, and content marketing trends to look forward to.

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June
29
2015


Here’s your TL;DR for this week’s digital marketing news: 6/29/2015


This week in digital marketing news, Google Trends gets a makeover, press release mistakes you don’t want to get caught doing, social marketing strategy for your company, and find out if your inbound marketing strategy can work with an outdated website design.

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June
26
2015


5 questions to ask before you press ‘Send’ on your email marketing campaign


Don’t let your email marketing campaign get sent to the spam folder

 

When done correctly, email marketing can be one of the most effective and inexpensive tools to reach your target audience and grow your business. However, some think they can approach the task of writing a marketing email in the same way they would casually email a co-worker.

 

To maximize the results of your next email campaign, ask yourself these five questions before you press “Send”:

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June
22
2015


How to Make Don Draper Jealous With Your Inbound Marketing Strategy


Make Don Draper jealous with your inbound marketing strategy

 

Almost all companies today are employing inbound marketing strategies to some degree—typically in the form of content creation and amplification across social media. While these major silos build a basic inbound marketing foundation, you may be asking yourself, what now? What am I missing that can create a more cohesive strategy and really elevate my efforts?

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June
18
2015


Here’s your TL;DR for this week’s digital marketing news: 6/15/2015


This week, we bring you some baseball stats, explore mobile ads and the new mobile-friendly ranking algorithm, and take on content marketing’s biggest challenges.
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June
17
2015


5 of the latest advertising tools for e-commerce to put to the test


E-commerce toold for paid advertising

As a senior paid advertising specialist, I am always eager to learn about e-commerce tools and technology, so I seized the opportunity to educate myself and share my findings with the SaleAMP audience.

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