A big focus for content marketers is creating unique and engaging content that builds awareness for your brand and product and sets you up as a thought leader within your community. However, the success of your content curation is largely dependent on execution.
This week in digital marketing news, learn how customers can play a key role in your social media strategy, how to turn blog readers into customers, Panda 4.2 refresh updates, and what is driving your conversion rate. [caption id="attachment_1168" align="aligncenter" width="807"] Image courtesy of Hootsuite[/caption]
Anyone who knows me can speak of my obsession with reality television. My particular favorite: “The Bachelor.” From the moment the eligible bachelorettes step out of the limo to meet their future ex-husband to the Fantasy Suite and the final rose, one thing is for sure—the audience is hooked. As much as "The Bachelor" has taught us what not to do in a relationship, there are some content marketing takeaways to learn as we watch the inevitable train wreck.
While SEO is a relatively new profession, there is one way it doesn’t differ from any other job–you need to know what tools you have at your disposal and when to use them. There’s no shortage of readily available SEO tools, both free and paid. You probably already know about Google Analytics, but in this post you will learn about a few others that seasoned SEO experts keep close by.
This week in digital marketing news, learn a few content sharing best practices for Facebook and LinkedIn, discover how to craft the perfect media pitch, and explore the key ingredient to keeping your inbound marketing in shape.