You’ve seen it – the unresearched hashtag, the incendiary personal post accidentally published on the company account, and, let’s face it, just unforgivably bad writing. These seemingly innocent mistakes can be the difference between brand prestige and brand infamy.
This week in digital marketing news, take a live tour of the British Museum, get schooled by HuffPost, learn proper pitching etiquette, and discover how your inbound marketing services come together.
You’re cruising along with your editorial calendar as your guide. Your writers have their headphones on and the happy hum of clacking keyboards fills the air. For some time, content creation is smooth sailing, easy going. Then… bump! Rumble! Crash!
What was a fun and easy ride to content nirvana has morphed into a nightmare jaunt on the struggle bus—and it’s not because of a lack of spending, as content marketing budgets are on the rise.
Keeping up with hundreds of digital marketing blogs? Ain’t nobody got time for that!
Read on to learn about Google’s TrueView for shopping and what it’s doing for paid advertising campaigns. Also, content of the future gets a lot more innovative and a tad creepier, Facebook is testing its new “Add a Link” feature for easier shareability and new research schools you on better understanding your target audience.
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