You’ve seen it – the unresearched hashtag, the incendiary personal post accidentally published on the company account, and, let’s face it, just unforgivably bad writing. These seemingly innocent mistakes can be the difference between brand prestige and brand infamy.
This week in digital marketing news, take a live tour of the British Museum, get schooled by HuffPost, learn proper pitching etiquette, and discover how your inbound marketing services come together.
You’re cruising along with your editorial calendar as your guide. Your writers have their headphones on and the happy hum of clacking keyboards fills the air. For some time, content creation is smooth sailing, easy going. Then… bump! Rumble! Crash!
What was a fun and easy ride to content nirvana has morphed into a nightmare jaunt on the struggle bus—and it’s not because of a lack of spending, as content marketing budgets are on the rise.
Keeping up with hundreds of digital marketing blogs? Ain’t nobody got time for that!
Read on to learn about Google’s TrueView for shopping and what it’s doing for paid advertising campaigns. Also, content of the future gets a lot more innovative and a tad creepier, Facebook is testing its new “Add a Link” feature for easier shareability and new research schools you on better understanding your target audience.
Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.
Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness. More
With the rise of mommy blogs in recent years, it is no surprise that these tech-savvy ladies would also learn to harness the power of social media to extend their reach and boost their influence. Overall, moms are actually one of the leading audiences using social media. According to a recent study by Social Media Today, moms are 20 percent more likely to use social media than the general population. They are also 38 percent more likely to become a fan of a brand online. Whether it is to connect with old friends or seek advice on what products or brands to use, moms are flocking to social networks, making them a crucial audience for brands to consider on these platforms.
But what makes them so fierce? In the second installment of our mommy blogger series, we’ll uncover the secrets to successful content creation by the best mommy bloggers. We’ll discuss how to target audiences, tell stories, and retain readership with post frequency and variety.
In our first installment of the mommy blog series, we’re going to cover user experience and successful design elements of some of the more successful mommy blogs we have found. Here’s what most of these thriving blogs have in common in terms of design elements: More