June
9
2015


6 Critical Components to Look for in a Social Media Team


Social media team playing on their phones

 

You’ve seen it – the unresearched hashtag, the incendiary personal post accidentally published on the company account, and, let’s face it, just unforgivably bad writing. These seemingly innocent mistakes can be the difference between brand prestige and brand infamy.

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June
4
2015


Here’s your TL;DR for this week’s digital marketing news: 6/1/2015


This week in digital marketing news, take a live tour of the British Museum, get schooled by HuffPost, learn proper pitching etiquette, and discover how your inbound marketing services come together.

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June
2
2015


Is your content creation on the struggle bus? Get on easy street with content pillaring


You’re cruising along with your editorial calendar as your guide. Your writers have their headphones on and the happy hum of clacking keyboards fills the air. For some time, content creation is smooth sailing, easy going. Then… bump! Rumble! Crash!

What was a fun and easy ride to content nirvana has morphed into a nightmare jaunt on the struggle bus—and it’s not because of a lack of spending, as content marketing budgets are on the rise.

You have a front row seat on the struggle bus.

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May
29
2015


SaleAMP Evolved


Old SaleAMP logo vs. new SaleAMP logoThis was an important month for the SaleAMP family.

It’s not just the launching of a new brand or the completion of a project to prepare for growth. It’s the start of many innovations and milestones that lie ahead and the front end of a movement in marketing.

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May
28
2015


Here’s your TL;DR for this week’s digital marketing news: 5/25/2015


Keeping up with hundreds of digital marketing blogs? Ain’t nobody got time for that!

Read on to learn about Google’s TrueView for shopping and what it’s doing for paid advertising campaigns. Also, content of the future gets a lot more innovative and a tad creepier, Facebook is testing its new “Add a Link” feature for easier shareability and new research schools you on better understanding your target audience.

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May
20
2015


Proud to be an ‘AMPion


Being a true ‘AMPion means having unique qualities and values. Not only are you amazing at what you do, but also how you do it. It’s one thing to simply be a good worker, it’s a whole other thing to be an ‘AMPion.
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May
11
2015


Showing the strength of a champion


Showing the strength of a champion and finding faith and fortitude through adversity, former Baltimore Ravens linebacker O. J. Brigance is fighting ALS. He is one of few football players to win both a CFL and NFL championship, and the only one to accomplish this feat in the same city. After a stellar 12 year career in football, Brigance joined the Ravens’ front office. As a player, he had battled hundreds of injuries and setbacks, but nothing prepared him for his battle with ALS, commonly known as Lou Gehrig’s disease.

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May
11
2015


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May
8
2015


Rey, a strong supporter of the Second Amendment's


Rey, a strong supporter of the Second Amendment’s right to bear arms, noted that a bill that would have made it illegal to possess a firearm while on the property of an institution of higher learning failed to pass. “It usurps our Second Amendment rights and the ability of schools to set policies that are right for their communities,” Rey wrote in her newsletter. “You can be charged with a misdemeanor and receive up to three years in jail and a $1,000 fine even if you had no ill intent.”.

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May
8
2015


The series with the Adirondack Red Wings


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