This week in digital marketing news, Google Trends gets a makeover, press release mistakes you don't want to get caught doing, social marketing strategy for your company, and find out if your inbound marketing strategy can work with an outdated website design.
When done correctly, email marketing can be one of the most effective and inexpensive tools to reach your target audience and grow your business. However, some think they can approach the task of writing a marketing email in the same way they would casually email a co-worker. To maximize the results of your next email campaign, ask yourself these five questions before you press “Send”:
[caption id="attachment_983" align="aligncenter" ] Image courtesy via PaperMag[/caption] Almost all companies today are employing inbound marketing strategies to some degree—typically in the form of content creation and amplification across social media. While these major silos build a basic inbound marketing foundation, you may be asking yourself, what now? What am I missing that can create a more cohesive strategy and really elevate my efforts?
This week, we bring you some baseball stats, explore mobile ads and the new mobile-friendly ranking algorithm, and take on content marketing’s biggest challenges.
As a senior paid advertising specialist, I am always eager to learn about e-commerce tools and technology, so I seized the opportunity to educate myself and share my findings with the SaleAMP audience.
You’ve seen it - the unresearched hashtag, the incendiary personal post accidentally published on the company account, and, let’s face it, just unforgivably bad writing. These seemingly innocent mistakes can be the difference between brand prestige and brand infamy.
This week in digital marketing news, take a live tour of the British Museum, get schooled by HuffPost, learn proper pitching etiquette, and discover how your inbound marketing services come together.
You’re cruising along with your editorial calendar as your guide. Your writers have their headphones on and the happy hum of clacking keyboards fills the air. For some time, content creation is smooth sailing, easy going. Then… bump! Rumble! Crash! What was a fun and easy ride to content nirvana has morphed into a nightmare jaunt on the struggle bus—and it’s not because of a lack of spending, as content marketing budgets are on the rise.