With the rise of mommy blogs in recent years, it is no surprise that these tech-savvy ladies would also learn to harness the power of social media to extend their reach and boost their influence. Overall, moms are actually one of the leading audiences using social media. According to a recent study by Social Media Today, moms are 20 percent more likely to use social media than the general population. They are also 38 percent more likely to become a fan of a brand online. Whether it is to connect with old friends or seek advice on what products or brands to use, moms are flocking to social networks, making them a crucial audience for brands to consider on these platforms.