Let’s start by talking about why you’ve probably at least considered building a microsite for your online business. You’ve completed your company’s first website and put extensive work into categorizing your products or services. You’ve worked on constructing a comprehensive About Us page that outlines your business’s unique and powerful culture and team. You’ve done a good job at putting “SEO” on your most important pages, and now you’re waiting for business to grow. Maybe you’ve even seen some new sales start coming in and have achieved some decent success with ranking in Google and Bing – but not for all of the keywords you hoped for. What now?