Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day. Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.
With the rise of mommy blogs in recent years, it is no surprise that these tech-savvy ladies would also learn to harness the power of social media to extend their reach and boost their influence. Overall, moms are actually one of the leading audiences using social media. According to a recent study by Social Media Today, moms are 20 percent more likely to use social media than the general population. They are also 38 percent more likely to become a fan of a brand online. Whether it is to connect with old friends or seek advice on what products or brands to use, moms are flocking to social networks, making them a crucial audience for brands to consider on these platforms.
But what makes them so fierce? In the second installment of our mommy blogger series, we’ll uncover the secrets to successful content creation by the best mommy bloggers. We’ll discuss how to target audiences, tell stories, and retain readership with post frequency and variety.
In our first installment of the mommy blog series, we’re going to cover user experience and successful design elements of some of the more successful mommy blogs we have found. Here’s what most of these thriving blogs have in common in terms of design elements: